Reading a Channel Page
Click any card in the marketplace catalog to open that channel's detail page (its URL looks like …/paid-promotion/channel/…). This is where you decide whether a channel deserves your budget, so every number on it tells you where it came from — checked by the platform, or claimed by the owner.
This page walks each section top to bottom.
The header
The header shows the channel's name and handle, a green verification check if the channel passed platform verification, its category and language badges, and — when the owner is running a limited-time flash deal — a "Spotlight −N%" badge with the deal's end date.
On the right you see the "from" price (the channel's cheapest live format) and the "Book a post →" button, which opens the booking composer.
Once the channel has verified buyer reviews, a "★ 4.8 · 12 reviews" chip joins the header badges.
The Standing grade
Channels whose owner has enough platform-witnessed history show a Standing grade next to the name — a letter summary of the owner's reliability record:
| Grade | Owner reliability |
|---|---|
| A+ | 9 or higher out of 10 |
| A | 8–9 |
| B+ | 7–8 |
| B | 6–7 |
| C | 4–6 |
Below that range the raw score is shown instead of a letter. The grade is derived from the owner's platform-witnessed reliability record — clean, on-time deliveries raise it; failures lower it.
Stat tiles — and the "measured" vs "self-reported" labels
A row of tiles summarises the channel:
- Subscribers and Avg views — each labelled "measured" (checked by the platform) or "self-reported" (the owner's own figure), so you always know the basis of the headline numbers.
- Engagement — the channel's engagement rate (ER), views as a share of subscribers.
- CPM from — the cost per 1,000 views at the entry price.
- On-time record — the share of this owner's deliveries that ran clean, with the number of delivered placements underneath.
Audience quality score
Channels with platform-measured stats also get an Audience quality tile: a 0–100 score with a band label and a meter. It is computed from the view-to-subscriber ratio and engagement. Two warning flags can appear under the tiles:
- "Views are a small fraction of the subscriber count — reach may be limited." — the channel has many subscribers but few of them see a post.
- "Views run unusually close to the subscriber count." — a pattern that rarely occurs naturally.
The note always states the view/subscriber ratio the score was computed from, so you can check it yourself.
Entry price · 90 days
A daily price-history chart of the channel's cheapest live format, with the low and high over the period. Prices are snapshotted once a day.
- The chart only draws once there are at least a few days of history — a single data point is never rendered as a trend. Until then the panel says "No price history yet — snapshots begin once this channel has been listed a few days."
- The fine print reminds you: "Watchers get a drop alert when it falls." — see Watchlist.
Published prices stay published. The history exists precisely so an owner can't quietly raise the price the day you commit — what the channel charged is on the chart.
Performance passport
For owners who publish one, the Performance passport is a platform-witnessed record minted only from placements our delivery monitor actually measured — never from claims. It shows:
| Row | Meaning |
|---|---|
| Delivered vs promised | Measured views as a percentage of what the owner promised, across monitored placements |
| Median real CPM | What buyers actually paid per 1,000 measured views |
| Median CTR | Click-through rate from first-party tracked links |
| Monitored placements | How many placements the record is built from |
Badges below note the number of monitor checks behind the record and, where known, the owner's average turnaround time in hours.
If the owner doesn't publish a passport — or the channel is below the minimum sample of monitored placements — the panel says so instead of publishing a record built on too little data, and reminds you that every placement is still monitored end to end regardless.
Formats and rates
The owner's rate card. Each row is one placement format with its live price — click a row to jump straight into the booking composer with that format pre-selected.
| Format | What it means |
|---|---|
| 1 hour top · 24 hours in feed | Pinned to the very top for 1 hour, then stays in the feed for a full day |
| 2 hours top · 48 hours in feed | Two hours pinned at the top, then two days live in the feed |
| 3 hours top · 72 hours in feed | Three hours pinned, then three days in the feed — maximum dwell time |
| Native · 7 days in feed · 1 hour top | A softer, longer-lived placement that lives in the feed for a week |
| 30 days in feed · 3 hours top | A full month of presence with a three-hour pin at launch |
| Forward / repost | The ad is forwarded from your channel, keeping the original source visible |
| Permanent pin | The post stays pinned to the top until the campaign ends — the most premium slot |
Owners choose which formats to offer and at what price, so not every channel lists every row. The in-feed duration is a promise: the escrow release clock and our delivered-post monitoring are both tied to it.
Perk badges above the rows tell you the channel's terms at a glance:
- a green owner perk badge with its discount (an owner-offered discount, applied automatically in the composer and cart);
- "Links OK" — the owner allows external links in ad posts;
- "Marks the post as an ad" — the owner labels sponsored posts.
Availability
A day-by-day calendar strip covering the next few weeks:
- Green days are open — when the owner caps ads per day, the day shows how many slots are left ("2 left").
- Grey "full" days are fully booked.
- "closed" days are owner blackout dates.
If the owner caps daily ads, the cap is shown ("N/day max"); otherwise the panel notes that every day is open to book.
Live auction strip
If the owner is running a prime-slot auction on this channel, a gold strip shows the format being auctioned, the number of bidders, the current bid, a live countdown, and a "Bid $X" button (the amount is the next valid bid). See Auctions and bidding for how bidding works — the strip only appears while the auction is genuinely live.
Reviews
Verified buyer reviews, with star ratings. Each review shows:
- the reviewer under a stable pseudonym;
- a "✓ Verified" badge when the review was left on a completed, paid placement;
- the format that was booked;
- the review text, and the owner's reply if they wrote one.
Similar channels
A rail of other channels in the same category, each with its subscribers and "from" price — useful for quick comparison shopping without going back to the catalog. (For a side-by-side table, use the catalog's compare tool.)
If the page won't load
Two different messages, two different meanings:
- "This channel isn't available in the marketplace." — the listing was removed or paused by its owner. The rest of the marketplace is still open.
- "We couldn't reach this channel just now." with a Retry button — a connection hiccup. Nothing was charged or changed; try again in a moment.
FAQ
Why do some channels show "self-reported" numbers?
Not every channel has been independently measured yet. The label exists so you're never guessing: "measured" means the platform checked the number; "self-reported" means it's the owner's own figure. Measured channels also get the audience-quality score.
The channel has no Performance passport — is that a red flag?
Not by itself. A passport needs a minimum sample of monitored placements; new or lightly booked channels simply haven't accumulated one yet. Your protection doesn't depend on it — escrow, monitoring, and refund rules apply to every booking equally.
The price chart is empty
Snapshots begin once the channel has been listed a few days. An empty chart means "too new to chart", not "no price".
Next: Booking a promo slot — write the ad, pick the slot, and add the placement to your cart. Not ready to commit? Save the channel to your watchlist and let the price come to you.